Brand awareness campaign
Chorus had never had an agency prior to coming and chatting with us... Mainly because they hadn’t needed one until late last year when they decided that they now had to raise their ‘Brand Awareness’ across multiple key strategic arenas... Including introducing themselves formally to the country. Clearly it’s purpose is the positioning of the company for a significant piece of future business that will be key component in firming up the company’s long-term commercial objectives and aspirations. This campaign initially rolled-out as a national, regional and community print-based strategy and execution around the primary communication messaging, before then morphed into the current strategic television campaign that has begun rolling out nationwide.
Swimmingly TVC
This is one of the five additional spots to compliment the main ‘Awareness’ TVC. Each of the five variations were used to drill down on specific areas of the business and focus on ‘key messaging’ that the client required to fulfill the overall ‘Comms Objectives’ of the campaign.
Plumbers TVC
This is one of the five additional spots to compliment the main ‘Awareness’ TVC. Each of the five variations were used to drill down on specific areas of the business and focus on ‘key messaging’ that the client required to fulfill the overall ‘Comms Objectives’ of the campaign.
Cabinets TVC
This is one of the five additional spots to compliment the main ‘Awareness’ TVC. Each of the five variations were used to drill down on specific areas of the business and focus on ‘key messaging’ that the client required to fulfill the overall ‘Comms Objectives’ of the campaign.
Kids TVC
This is one of the five additional spots to compliment the main ‘Awareness’ TVC. Each of the five variations were used to drill down on specific areas of the business and focus on ‘key messaging’ that the client required to fulfill the overall ‘Comms Objectives’ of the campaign.
Equivalence TVC
This is one of the five additional spots to compliment the main ‘Awareness’ TVC. Each of the five variations were used to drill down on specific areas of the business and focus on ‘key messaging’ that the client required to fulfill the overall ‘Comms Objectives’ of the campaign.
Station brand IDs
These were one of a series of Network ID Tags for One News, aimed at giving each of the brand a more human and accessible face to the audience... In the case of the clip (i) ‘Foreign Correspondent’ this variation was given a far more personal and intimate feel in an effort to introduce Asia Foreign Correspondent, Charlotte Glenny, to the viewing public in a very personable and down to earth kind of way.
Bring back Buck
Just a nice, feel-good and very ‘Kiwiana’ type of TV commercial that are always fun to do and even more fun to listen to people talking about the next day after they’ve seen it go to air.
Stern Stuff
Another one of our more recent pieces of work for the nice people at Telecom.... A brave client it has to be said. Just the way we like them.
Rude Men
The main driver behind this campaign was to make The America’s Cup an event of national significance and ownership by the whole of New Zealand, as opposed to just some yacht race happening in Auckland’s Waitamata Harbour.
Not About Me
These were one of a series of Network ID Tags for One News, aimed at giving each of the brand a more human and accessible face to the audience... In the case of the clip (i) ‘Foreign Correspondent’ this variation was given a far more personal and intimate feel in an effort to introduce Asia Foreign Correspondent, Charlotte Glenny, to the viewing public in a very personable and down to earth kind of way.
Haere Ra Alinghi
Many of you will remember the ‘lynch mob’ mentality that came with the loss of the America’s Cup at the hands of Russell Coutts and Brad Butterworth and very ugly, public outpouring of anger that raised its head around that time... Not one of NZ’s finest hours. But while many were baying for blood, Team NZ on the other hand acted impeccably and showed themselves as a group of professional sports people who understood the nature of the game; ‘There will always be a second place getter and the manner in which this reality is handled is what defines the true meaning of the term ‘Good Sports’.
More Evidence
Just a nice, elegant way to leverage the channel’s recent haul of QANTAS Media Awards without yelling it from the roof tops, as is often the case unfortunately.
Made by New Zealand
This was a concept that was developed for Industry New Zealand as a charming and unique tool for New Zealand business to use when explaining what being a Kiwi company is to overseas clients, customers and business partners.
NZ 2011
This piece never actually went to air in this current form here, but even so it’s worthwhile having it up here for all to see. This was our offering in response to the ever more (excuse the pun) pressing issue for the government of how to get New Zealander’s all over the globe to engage and emotionally invest in the Rugby World Cup for 2011. Unfortunately they decided in their wisedom to go with the ‘Right Here, Right Now’ music/montage approach, but this concept presented here is a good insight into how ChameleonPartners think and approach ‘challenges’ such as the one the government still have on their hands today.